Facebook’s Revenue Grows with User Engagement
Facebook claims half of the world’s estimated online users log on to their platform at least once a month. The number of people who use Facebook at least once in a month grew 13% to 1.49 billion in the three months through the end of June this year.
The number is equal to half of the estimated three billion people who use the internet globally. Facebook said of those users, well over half, 65%, were now accessing the social networking site daily, BBC News reported.
People are now spending more than one out of every five minutes on their smartphones on Facebook, the company said. The majority of the monthly users now access the social network through mobile devices.
Facebook’s revenue has been on the climb as well. The rise in monthly active users helped drive second quarter revenue up 39% year-over-year to $4.04 billion, the report said.
Mobile advertising revenue was the biggest factor, accounting for more than three quarters of the total.