Survey Says 97% of Apple Watch Owners Are Alad, Thank You Very Much
We’re nonetheless a day away from figuring out how many individuals purchased the Apple Watch (or perhaps extra, if Apple neglects that knowledge in Tuesday’s quarterly earnings report), however we now have a measure of satisfaction from 800 individuals who say they purchased the corporate’s first wearable system.
And they prefer it — they actually prefer it.
Wristly, an unbiased analysis firm dedicated to Apple Watch insights, surveyed greater than 800 Apple Watch owners between July 14 and 19 who reported a 97% buyer satisfaction fee (that mixes 66% who have been very glad and 31% who have been considerably glad). Only 1% reported being considerably dissatisfied, and a couple of% reported being considerably dissatisfied.
The firm additionally discovered, amongst their respondents, that 53% described themselves as “non-tech users” and 34% stated they have been “tech insiders,” in line with Wristly’s survey knowledge.
Inside the consumer teams, Apple Watch satisfaction was highest among the many non-tech consumer set; 73% stated they have been very glad with the watch.
“Given the current customer satisfaction of the iPhone is at 99%, the first version of the Apple Watch ranks closer to the current generation iPhone than the first generation iPhone or iPad in terms of satisfaction,” stated Ben Bajarin, an analyst at Creative Strategies who additionally collaborated with Wristly on the survey.
It’s excellent news for Apple, which didn’t have a remark for this text. But it also needs to be famous that Wristly is surveying early adopters; the watch has solely been available on the market for 4 months. It’s unlikely that those that spent from $349 to $1,000-plus can be prepared to confess they made a mistake. Furthermore, by not evaluating satisfaction to different wearables out there — like Pebble, Samsung Galaxy Gear and LG G, you actually can’t examine satisfaction throughout the wearable markets. Who’s to say that Samsung’s wearable line doesn’t obtain comparable satisfaction amongst its customers? I additionally occur to personal a Pebble Steel and would definitely report my very own satisfaction as excessive.
This survey knowledge aligns with Mashable‘s evaluate and my very own private expertise with the Apple Watch, which I have been sporting virtually each day for 4 months. (I might fall inside Wristly’s “tech insider” consumer set.)
Regardless of how much Apple Watch owners love their wearables, the important thing to future success is — with out query — gross sales. Some insist the wearable is a “flop” and, in current weeks, projections for gross sales numbers have fallen precipitously, whereas Apple has remained mum.
If Apple defies expectations in Tuesday’s earnings name, it might place the Apple Watch as a uncommon wearable success.