Channel 4 launches a new genre-bending TV show Monday night called Lookalikes, an “observational documentary meets structured reality” show (their words) centered on a real-life lookalike agency run by a fake David Beckham in Eastbourne.

Programme makers say the show, which navigates the same murky ground between fact and fiction as The Only Way Is Essex and Made in Chelsea, will give us insight into the trials and tribulations of being a celebrity doppelganger.

“The lookalikes, their lives, and jobs are all real,” they say. “But where their personalities end, and their celebrity alter egos begin, is anyone’s guess….”

Judging by some of the “stars” lined up for the show, who they’re meant to be imitating is anyone’s guess too.